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Proven Techniques To Increase Social Media Shares In 2023

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It is incredibly frustrating to put in the time and effort to create high-quality content, only to have it go unnoticed on social media. However, there are a few proven strategies that can help increase the chances of your content being shared on social media platforms. It’s important to focus on creating visually appealing content, using attention-grabbing headlines, and crafting compelling calls-to-action. Additionally, it’s essential to identify and actively engage with your target audience, as well as to be timely and relevant in your posting. By following these tips, you can give your content the best chance of being seen and shared on social media. Here is the complete guide to help you get maximum social media shares.

Tips To Increase Social Media Shares

Creating high-quality content is only the first step to success on social media. To truly make an impact and increase shares, it’s important to focus on several key strategies. These tips will help give your content the best chance of being seen and shared on social media:

Create visually appealing content: Use high-quality images and videos to make your content stand out on social media. This can help increase engagement and make your content more shareable.

Use attention-grabbing headlines: The headline is the first thing people see when they come across your content on social media. Make sure it is compelling and grabs the reader’s attention.

Craft a compelling call-to-action: Encourage your audience to share your content by including a clear and compelling call-to-action in your posts.

Identify and engage with your target audience: Understand who your target audience is and tailor your content to them. Actively engage with them by responding to comments and messages.

Giveaways: Offer a prize or reward to users who share a post or message on their social media accounts. This can increase visibility and reach for your brand or product.

Rewards: Provide incentives for users who share your content or engage with your brand on social media. This can include discounts, exclusive deals, or early access to products or services.

Coupons: Share special codes or coupons that can be redeemed for discounts or other perks. This can encourage users to share your content in order to take advantage of the offer.

Be timely and relevant: Stay up-to-date with current events and trending topics to ensure your content is relevant and timely.

Use hashtags: Use relevant hashtags to make it easier for people to find your content on social media.

Collaborate with influencers: Collaborate with influencers in your niche to reach a larger audience and increase the chances of your content being shared.

Optimize your posts for different platforms: Each social media platform has its own algorithms, so make sure to optimize your content for each platform to increase visibility and engagement.

Use social media analytics: Use analytics tools to track the performance of your content and make data-driven decisions on how to improve it.

Why Increasing Social Shares Is important?

Increasing social shares is an important aspect of any social media strategy because it helps to increase the visibility and reach of your brand or product. When users share your content, it is exposed to their own networks, which can lead to more engagement and ultimately drive more traffic and sales to your business. Overall, increasing social shares can help to boost your online presence and ultimately drive more success for your business.

Here are some advantages to increasing social media shares:

Boosts the reach of the content

Social shares are a powerful way to create organic engagement with users on social media. When customers share your posts and stories about your business, it creates a ripple effect that amplifies your message and extends the reach of your content. This helps to increase visibility and exposure for your brand, leading to more engagement and ultimately driving more traffic and sales for your business.

Improves the credibility of the content

Customers are often skeptical of traditional advertising, knowing that it is designed to promote a business rather than benefit them. However, when actual customers share posts and content related to a business, it increases the credibility and reputation of both the content and the business. This is because customers tend to trust the recommendations of other actual customers more than paid advertisements.

Drives traffic to the website

The more social shares your content on social platforms gets, the more people discover you and your ventures, which attracts more potential customers who agree with your brand and check out your website out of curiosity.

Best Social Media Platform To Share Videos

Here is a list of the best social media platforms to share videos, along with their key features and benefits:

YouTube: The largest video-sharing platform in the world, YouTube is great for a wide range of content, including vlogs, tutorials, and music videos. It has a large and active community and a wide range of features that make it easy to upload, share, and discover videos.

TikTok: A newer platform that has become incredibly popular in recent years, especially among younger audiences. It’s perfect for short-form, creative videos and has a strong focus on music and dance. It also has features such as filters, effects, and the ability to lip sync to songs.

Instagram: Instagram is a popular platform for video sharing, especially for businesses and brands. It has a strong focus on visual content, making it perfect for short videos and behind-the-scenes footage. It also has features such as IGTV, IG reels, and Instagram live.

Facebook: Facebook allows you to share videos with your friends and family, and also has a feature called Facebook Live that allows you to stream live videos. It also has the ability to share videos on groups, pages, and events.

Vimeo: Vimeo is a more professional platform for video sharing, it’s often used by filmmakers, videographers, and independent creators. It allows you to upload high-quality videos and has a range of features to help you promote and monetize your content.

Ultimately, the best platform for you will depend on your specific needs and audience. It’s also possible to share videos on multiple platforms to reach a wider audience.


Boosting your social media shares can greatly benefit your business. By creating captivating content and utilizing effective promotion strategies, you can effectively reach a wider audience and target the right users. Offering giveaways and rewards is a great way to show appreciation for your customers and strengthen customer relationships. Implementing simple weekly contests or fun tasks can also help to build a strong customer base.


1. What are the best types of content to increase social media shares?

The best types of content to increase social media shares are those that are interesting, informative, or entertaining. This can include videos, infographics, how-to guides, and thought-provoking blog posts.

2. How can I make my content more shareable?

To make your content more shareable, use eye-catching images and videos, write compelling headlines, and add social sharing buttons to your website or blog. Additionally, engaging with your audience, using influencer marketing, and targeting your content to specific demographics can also help increase shares.

3. Can I buy social media shares?

Buying social media shares is not advisable, as it violates the terms of service of most social media platforms and can result in your account being suspended or terminated. Additionally, these purchased shares are often from fake or inactive accounts, which do not provide any real engagement or reach.

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